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100% Profile: how to and what does it mean??

100% Profile: how to and what does it mean??

Can’t get your profile to 100%? Wonder what a 100% profile does for you? Well, aside from making you look and feel like you’ve accomplished something tech-related, your profile is actually an extremely beneficial tool for attracting new clients, especially referral clients. Reaching a 100% profile means that your agent profile on the website makes you look like a professional REALTOR® and gives prospective clients and other agents the opportunity to research you, find you on the web and decide if you’d be a good match for them.

Look at the two examples below, first an incomplete profile, then a 100% profile. Which agent would you choose to represent you?

sample incomplete profileScreen Shot 2013-10-04 at 10.49.02 AM


If you want to view your profile or see how you compare with the other agents in your office, go here to search for your office http://www.kw.com/kw/officesearch.html, select your office from the choices, then from your office home page, click on “find an agent.” You can search for yourself by name, or select “Click here if you would like to see all agents” to view all the office profiles and rate yourself against the other agents.

n.b. A popular misconception among agents is that profile completion is an indicator of website optimization or website completion. Your profile completion percentage has ALMOST NO effect on your websites. While the basic contact information (name, address, phone and email) will auto populate to your website in some areas, the other information is retained strictly for the profile page. It does not create social media links, registration alerts or IDX (property search); nor does it add your photo or service area, background, designations, team or slogan information to your sites.  In short, having a 100% profile does not mean that your websites are working.  

If you’d like to complete your profile on your own, or can’t figure out what you’re missing to complete your profile, check out this handy list of weights for the different fields in your profile white pages. Once all of the weighted fields are complete, you will have a 100% profile!

Weight Field Name
5% First Name
5% Last Name
0% Team Name
5% Street 1
0% Street 2
5% City
5% State/Prov
5% Zip/Postal
2% Country
5% Business Phone
0% Home Phone
5% Mobile Phone
0% Fax
5% Text/Carrier
10% Email
10% Image
5% Display for customers
0% URL
5% Biography
1% Languages
5% Specialties
5% Service Area
1% Slogan
0% Loss Mitigation Resume
1% Designations
3% Blog URL
3% Facebook URL
1% Twitter URL
3% Referral Notes

The best way to make sure your existing technology is working properly and optimized is to attend tech classes at your office or contact the pros here at Real Estate Office Pros to set up your profile and both websites. The basic setup is only a one time fee of $100 and will save you a lot of hassle and frustration! Register online now and start making your technology work for you! Click here to register.

written by Britten Treder, Real Estate Office Pros

Britten Treder