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Category ArchiveeAgentC Tech Tips and Tricks

eAgentC additional pages

Adding eAgentC additional pages

One of the best things about your eAgentC site is that you can add a ton of additional pages on any topics you want! Not only does extra content give visitors to your site more information to look at but it also raises your site’s SEO value. You can add pages in the eAgentC site admin under 3.7 So what kind of pages can you add? Here are some ideas:
• Create a dedicated page for each of your featured listings including photos, videos, text, community links and a map
• Create a page for each of your farm areas (communities, subdivisions or towns) with information about the shopping, schools, restaurants etc. 
• Showcase your marketing and sales capabilities by adding your marketing plan.
• New Construction page.
• Mortgage information and contacts.
• Real Estate Market Updates.
• Pages of community quick searches. 
• School information.

by Britten Treder, Real Estate Office Pros

What’s Your Title?

Everyone knows that titles are very important in business and help define your role in the workplace. While titles like Broker, Broker Associate, Agent or Realtor® help to define you, your website title and page titles help define your website on the worldwide web.

did you know photo

You can see your website’s title, link and page description by doing a simple Google search. Simply google the name of your website (your website domain name).

Let’s take a look at my site, www.napleshomesource.com Below is what you might see when doing a search, the top line is called your title line, the second line is a link to your domain or site and below that is a title description or page description.

 googlesearchtitle

It is really important to create these titles and descriptions in both your eAgentc and eEdge websites.

In your eAgentc website powered by Wolfnet you can make these changes in section 2.4 Edit Site Info. Under the area marked Search Engine Optimization is Page Title; fill in the box to the right of it. Before you do that, give it some thought – are you going to use your name or a generic title like Search Boston? Look at the one in the Google results above and you will see that the words are real estate search terms so try to include words like real estate, homes for sale, search, company name, etc. An example might be: “Search Boston Real Estate For Sale, Bob Smith, Keller Williams Realty”.

Now for the description, we want more real estate related words. The closer your words are to the words the customer inputs, the higher your website will appear in Google, Bing, Yahoo, etc. On the average you can fit about 25 words in a description where all the words can still be seen when searching.

eAgentctitle

In eEdge we can do the same by going into Manage eEdge website, under the Website tab make sure you click on Titles and Descriptions and then from the drop down choose Home Page. Here you will change the Page Title and Description to better represent your business -remember to use keywords!

eEdgetitle

FAQ

How long will it take the search engines to find my new title and description?

– The answer is not exact, it can be as little as 2 days or a few weeks.

Is this all I have to do to be found on Google?

– This is one of many things that will help you to be found. You can also add page titles and descriptions to other pages like your About Us page, Search page and all of your custom pages.

My website needs more help lead generating, what else can I do?

– There are many ways to add SEO value to your website. We here at Real Estate Office Pros can provide many different options for agents across the country, so if you need assistance we are available for hire. Please click here to view our tech pricing plans.

All content was created and written by Gary Kusher and Britten Treder. Copyright© 2013 If you have questions please contact us at britten@realestateofficepros.com

Add The Real Estate Mobile App to your Website

One way to promote your branded mobile app is to add a video to your website displaying the many features that the mobile app offers. You can add a video about the app, along with a link to the app on both your eAgentc and eEdge site. (To view the mobile app page created by Gary, click here: Kusher Realty Group Mobile App.) *Don’t forget that in order for the app to work, you must have your Wolfnet IDX activated.*

First, watch the video below to find out how the new App can revolutionize the way you do business, then read below to find out how to activate your mobile app, add a link to the mobile app on your website and embed a youtube video about the app’s features to entice prospective clients to download it.

 

beginner tip photo

Click here to watch a video tutorial on how to activate your mobile app and embed a youtube video about the mobile app on your eEdge and eAgentC sites.

 

Advanced Users: The mobile app runs using Wolfnet technology and can be found in your eAgentC admin tool in section 4.5 Mobile App. Activate the app, then add it to your site using either a link or a focus box. To add the video, simply copy and paste the code corresponding to the video play style of your choice (below) into the desired source page on either of your websites.

Code for Video: 

Code for Video with Autoplay:

 

You can add the video above to your eEdge site using the codes below. Simply use the html editor function on your eEdge homepage or on your custom page.

eEdge code: 

 eEdge video with auto play:

 

Need more help adding videos to your websites, branding your websites or adding SEO capabilities? Check out our available Tech plans and contact us at 239-810-4399

The importance of a great domain name

The importance of a great domain name!

The domain name you choose for a your real estate web site can have a huge impact on the way that humans and search engine spiders perceive it. Some real estate agents may own one domain name while others may own several to cover the many areas or services they offer.

A domain name is a website address or URL. For example, www.naplesfloridahomesforsale.com or www.johnsmith.com or www.sandiegodreamhomes.com

Now that they are much easier to obtain, it is hard to take any site that does not have its own domain name very seriously. Without a domain name, a real estate company or agent is likely to be passed off as amateurish or seen to want to cut corners to save money. If you have a web site and you still haven’t purchased a domain name for your website, then you might want to think about getting one!

Many domain names start at $9.95/year and most cost less than $20.00/year. Check www.godaddy.com to find out what’s available.

Every agent receives 2 websites with default web addresses:

1. An eEdge website from Market Leader with the default URL or web address myname.kwrealty.com

2. An eAgentc website from Wolfnet with the default URL or web address myname.yourkwagent.com

You may choose what wording to use in place of “myname” so your Website could be located at johnsmith.yourkwagent.com or floridahomesforsale.kwrealty.com These are the website addresses which you would put on your business cards. However, if you would prefer to have a more personalized domain name, you may purchase 2 domain names from companies like www.godaddy.com or www.hostgator.com and attach them to your websites.

As many domain names as you like may be forwarded to the same website. For example, www.foreclosuresnewyork.com,  www.luxuryhomesnewyork.com and www.johnsmith.com could all be the same website!

How to choose a great domain name!

Make it either memorable or heavy in key words

A great domain name is one that people can remember, because if your visitors can remember it, they are more likely to come back. For example, www.dreamhomeschicago.com and www.JoeBrown.com are easy to remember and easy to spell.

A great domain name also helps a search engine decide whether or not to return your site in a search query. For example, a site named www.LosAngelesBob.com is too vague and doesn’t mention Real Estate while www.homesforsale.com doesn’t specify your location but would be great for country wide referrals! Try to imagine the search terms a prospective buyer or seller in your community might enter into google or bing and create a website name from those terms.

If you do not already have a real estate name selected for your site, then it is often a good idea to make your domain name solidify the branding for your site and/or promote the specific services you offer. If you’re a foreclosure expert, try www.MurrayTNforeclosures.com or for a team www.TeamJameson.com Tying your site name to the domain is just one way you can help your visitors remember how to find you again.

Tips for choosing the most memorable domain name.

  • keep it short and easy to spell.
  • make use of keywords or popular real estate search terms whenever possible like yourcityhomesforsale or yourcityrealestateforsale.
  • generic terms like real estate or homes for sale usually appear higher in searches, but they also have more competition.
  • the more unusual but familiar sounding a domain, the better.
  • incorporate search terms that you think a visitor to your site might enter into a search engine.
  • the best domain names give an idea of what your site is all about before the potential client even sees the site itself. Ask yourself: if you were searching for real estate on Google, would you choose your domain name over others that are returned?

If you have subdivisions or genres of real estate which you farm, buy additional domain names relating to those areas of expertise like www.theOaksHomesforSale.com or www.TampaGolfRealEstate.com

One of the major problems in trying to promote a specific domain name is that in general, people (or sometimes browsers) assume that they end in a .com. If your site uses a domain other than a .com, then you may want to make the domain your site identity, otherwise you could have your visitors remembering the domain name but not the extension and going to a related site that isn’t your own! Other endings worth consider are .biz .net .us .info as long as you promote them.

Domain Branding

If you purchase your domain with the intention that it will become the brand that you promote, then it is worth spending the time in promoting it everywhere. Purchasing the domain name is just the first part of domain name branding. The next step is to place that domain name on everything from your email, business cards, all marketing (including 33 touch and 8×8) and maybe even on your car!

Take my Listing Seriously: Buying a domain name to promote a specific listing

The expanded form or “long tail” version of a domain name works great with listings. Lets say you have a property located at 125 Harrison Street, Dallas TX. Do not buy a short domain name that someone has to figure out like www.harrisonhome.com, instead purchase a name like www.125-harrison-st-dallas-tx.com and point it to the same page as your listing. Once the sale is made you can even give the domain name to the new owner as a gift so they can show their friends where they live.

Never too Late

Competition for domain names is higher than ever since the average price of a domain is under $15.00. It may even take you a few hours to find the right name or names for your sites. Start looking today and see if your domain name is available!

I have a domain name, now what?

The website you purchased your domain name from should be able to offer you online support and assist you in setting up your domain names.

If you need additional support in setting up your websites or want to make sure that your domain names are optimized, click here to take a look at our Website Tech support packages which all include domain name support.

Craigslist Post using Wolfnet IDX

ATTN: As of November 2013, Craigslist is no longer allowing the use of html code in its “for sale” and “housing” categories. As such, most of the information in this video is no longer applicable. We will keep you posted if Craigslist makes any further changes or allows html and links in posts again.

We will walk you through a step by step procedure to create a Craigslist post using a property listing from your Wolfnet IDX solution.

To get started, open 2 browser windows.

In one window, log in to Craigslist.  Decide on the type of post you will be creating and the city you will be posting in. I am making a new post that will appear in Fort Myers / SW Florida. You will be asked what type of post it is. Next, click on “Housing Offered.” Choose the category, “Real Estate by Broker.” Choose the location of the property, e.g. Collier County.

Now before we write the post, open window number 2. I will now do a property search in my eAgentc website for the MLS number of the property I wish to post. When you have the listing in front of you, you can decide what to write in your post.

In the Craigslist window, start with Posting Title, for example – “Stunning views from Pelican Bay.” Enter your specific location, e.g. Naples, Florida.

Now add a posting description for your property. You can simply copy what you have written in the MLS listing or create a new description. In the description, make sure you add a link to your website and a photo of the listing! Here’s how:

Still typing in the description box – type the following:

“To see complete property details click here”

Now for the link copy the next line of code and paste it in your description:

<a href=”http://www.mlsfinder.com/fl_mlsn/garykusher/index.cfm?action=listing_detail&amp;property_id=213007481“>http://www.mlsfinder.com/fl_mlsn/garykusher/index.cfm?action=listing_detail&amp;property_id=213007481</a>

Now you need to replace my listing with your listing and to do this we go back to the browser with the listing and copy the URL that will start with www.mlsfinder.com and replace it 2 times with the text in red above.

**If you’d like your Craigslist post to also include a link directly to your website homepage, you may create it in the same manner as above by replacing the red text (twice) with your website home page instead of the listing page.**

Now we want to add a photo, so let’s add some text like what I have below.

“Click on photo to see more photos!”

Now to add a photo we need to add a little more code and make changes to display your photo. Copy and paste the following text.
The line I highlighted in red needs to be the same URL that you just pasted above a few minutes ago. This will allow a customer to click on the photo and be directed to the listing. The code in green below needs to be the location of the image you want to display. The way we find that code is as follows; go to your listing and right click on the photo and then click “view image info” in Firefox or “properties” in Internet Explorer. Copy the URL of the image and paste it where I have the green lettering below.
<a href=”http://www.mlsfinder.com/fl_mlsn/garykusher/index.cfm?action=listing_detail&amp;property_id=213007481“><img src=”http://images.kw.com/listings/6/1/2/6123045/1366566966176__kwipfn01_0_.jpg” alt=”” border=”0″ hspace=”5″ /></a>

We are almost done, I suggest that you add a listing courtesy and contact information section like shown below.

“Listing Courtesy of Keller Williams Realty, Naples

Contact: Gary Kusher – Broker Associate”

Now we add the price, beds, bath, sqft, etc.

In the Craigslist window, click continue,

You can now add up to 8 images to the posting, I already added my photo using code so I will skip this area, click done with images.

You are done, if you need to edit the text or images you can or click publish.

You will now receive an email with a link to confirm the posting of the listing, once you accept it your listing will appear live within hours.

Your new Craigslist post will run for either 7 or 45 days depending upon where you are located, for details on length of post click here: http://www.craigslist.org/about/help/posting_lifespans

To view the Craigslist post referenced in the youtube tutorial and  created on 7/9/2013 click here: http://fortmyers.craigslist.org/col/reb/3924673020.html

To view the post created during the youtube tutorial click here: http://fortmyers.craigslist.org/col/reb/3932081666.html