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Category ArchiveTech Tutorials

Create a Facebook Business Page

 

Watch Part 1:                                                                                      Watch Part 2:

             

Create a Facebook business page

Have you been thinking about creating a FB Business page but aren’t sure how to start? Still using your personal page for Real Estate related posts? Watch the video above to learn how to create a Facebook business page, add contacts and start posting! Read below to find out why you should have a Business page in addition to your personal page.

Why have a Facebook Business Page?

Facebook is a great way to keep in touch with friends, family and your client base. It’s easy to share articles, photos of new listings and news from your computer or mobile phone. Lots of people use Facebook regularly (as opposed to regular use of LinkedIn or Google+) 

Pros of creating a dedicated business page vs. using your personal page

Pros of the business page:
1. Keep business separate from your personal life. You don’t want all your clients to see the crazy photos you are tagged in or know everything you post online for family and friends.
2. You can use Facebook’s inexpensive advertising services to find new clients.
3. Facebook insights is available to give you data about your page.
4. You can only have 5000 FB friends on your personal profile. Facebook page fans are unlimited!

Facebook tips

1. Post frequently but not so often that your fans find it obnoxious. (at least a few times a week)
2. Make sure to always include a link to your website in every post. 
3. Ask questions of your fans to get active participation. You can encourage followers to post a comment by posting the first comment yourself.
4. Ask your fans to share your posts on their FB so that you can gain new fans. 
5. Put links to your Facebook fan page or stream your page to your websites so that website clients can find you on social media.
6. Download the Facebook app to your smartphone to make posting a snap while you’re out and about.

by Britten Treder

Using YouTube Videos on your Websites

How to Add Youtube Videos to your Websites

Embedding Youtube videos in your websites is a great way to make your sites more dynamic and encourage visitors to stay and browse. If you’ve been thinking about adding videos to your site, watch this short tutorial to learn how. You can find out more about where to find videos below.

Where to find YouTube videos for your site.


YouTube videos can make your site more dynamic and interesting for visitors, but where to get the videos? Here are some ideas:
1. Post your virtual tour on youtube so you can embed it to your site. 
2. Film yourself. You can use your iPhone, iPad or built in computer camera to take a video of you talking about Real Estate News or introducing yourself and your team.
3. Use your iPhone or iPad to take a video of your listings with commentary. There are also several free apps you can use to edit your videos quickly and easily. Try Splice for iPhone.
4. Don’t have a listing? Take a video of a community or attraction like a beach, park or shopping district in your area.
5. Create your own cartoon videos with a free video editing program. I created this video using www.powtoon.com.
6. Embed any of the Keller Williams videos like this Month in Real Estate, buyer tips or seller tips. 
7. Use a home builder’s video to showcase a subdivision.
**Be careful what videos you embed. Don’t use other agent or brokerages’ videos. You don’t want to have another agent or broker featured on your website! 

 

create a listing flyer

Create a listing flyer using your eEdge Marketing tools. It’s fast and easy. Just watch the video tutorial to find out how! Use a listing flyer to promote new listings, announce price reductions or a sold property by email directly to your eEdge database and groups or print and send by post. You can also use the listing flyers at your open house.

[youtube id=”q8nrSpOG8BM”]

 

If you need help setting up your eEdge website and marketing, or your listings are not auto-populating as in the video, contact us to find out more about our $100 basic package which will get both your websites and kw profile set up and ready to start creating marketing and campaigns.

Contact Britten Treder (239) 810-4399 or email britten@realestateofficepros.com

or Gary Kusher (239) 298-6550 or email gary@garykusher.com

How to add a professional email signature in gmail

Now that Keller Williams® and Google® are partnering up to provide agents with a gmail interface for their @kw.com email addresses, you may want to get a head start on adding an email signature to your new account. Don’t have an @kw.com account or aren’t using it? That’s ok! You can follow the same steps in the video below to add or change your email signature in ANY gmail account.

Watch the short video below to learn how to:

– Log in to your new @kw.com email account

– Add your email signature with contact info, links to your website and the kw logo (or other graphics)

– Access Google Drive and other Google Apps for Business

written by Britten Treder, November 2013

Real Estate Office Pros

Create Better Listings

How would you like your listings to stand out from the crowd, have more people view the listing and receive more calls??  Follow my suggestions and watch how many more leads come your way.

Usually, you put your listings in the MLS and fill in all the fields including the description field. You also add photos and virtual tours to the new listing. Now, it is time to change the way you treat your listing through the description, photos, virtual tours and websites.

1. Descriptions: We have to think about the description and how the buyer will read and understand it. When we enter a listing in the MLS and fill in all the different fields, we think we are done. This is only the beginning. Next, we have to proofread, add, make changes and more. Here is an example, I have seen listings of homes in the MLS that state the name of the community, the view, the floor of the condo, a list of amenities and so on. Then I look at that same listing on Realtor.com, Trulia, Zillow, and local websites to find that many of the important features are missing from these sites because of field differences between the MLS and the website. What I suggest to you is to add this important information into the remarks field and then visit these sites and add or change the description as needed. If you haven’t already, you should create your agent profile on sites like Realtor.com, Trulia and  Zillow in order to make the changes. Here is a simple description that has the needed information and also uses real estate keywords.

125 Vermont Rd, Estero
This beautiful condo is on the 15th floor of the Essex overlooking the Gulf of Mexico. The Essex is a terrific condo complex located in a gated golf community of Estero Grande, close to the beach, shopping and downtown. Community features include golf, tennis, private pool, doorman, security, underground parking, social club, fitness room, etc. The unit itself has a gourmet kitchen, upgraded appliances, tile floors, 2 balconies view beach views, 3 over sized bedrooms and 3 bathrooms. Keep adding more details that will make your listing stand out and finish with something like this; many more photos are available, floor plans are also available so please contact me.

2. Photos: you should be taking at least 30-40 photos of your listing and its location or community and community amenities. This is especially true for homes located in country club, golf, boating, vacation or waterfront communities. Clients don’t simply want to see photos of the kitchen, bathroom and bedroom; they want to see the neighborhood and community amenities as well. First you add the 20 or more photos in the MLS for your listing. Now, what you need to do is go to the other large websites like Zillow, Trulia and Realtor.com and change some of the photos to make the listing look different. On one website you may want to feature the kitchen, family room, dining room and show off the interior. On another site change the photos to feature the outside of the home or condo, feature the amenities and give a different view. Remember that different people react differently and have different interests. One person may be more interested in the views and location while another might be interested in the brands of the appliances. Today, most cell phones will take high enough quality photos to do the job. While it is always best to hire a professional photographer or use a professional camera with HDR and a wide lens to take awesome photos, you can usually  do a good enough job with your own phone, given that you put some thought into staging. Click here to see some terrible, but funny MLS photos and get additional tips on how to stage your photo shoot.

3. Virtual Tours: similar to photos, these need to be changed up for the different websites and you should use branded tours when possible. While some websites force you to use non-branded tours, others – including your own website, can feature your branded virtual tour. You can also place this on YouTube, link it to Facebook and more.

4. Websites:  On your personal website, you can promote your listings on your home page, link to extra photos, add a slideshow, a YouTube video or virtual tour, and display a google map to show the location of the property. Write a lot of content for your property on your website. You should also write more about the community with all of its features. Add information about local shopping, beaches, mountains, scenic areas, dining and more. Remember that the buyer may have never been to this area before so give them the total experience.

The tips above are also useful when working with Craigslist. The same listing can be promoted in several different ways in several different Craigslist Ads. For example, if you have a listing in a coastal golf and country club community, create ads geared to the interests of different potential buyers: the avid golfer, the social butterfly, the beach-goer, etc.

Listings are more then just a quick write up to enter them in the MLS. The more time you spend writing a great description with photos, the better reaction you will receive from buyers and sellers.

 

 

All content was created and written by Gary Kusher, Gary@garykusher.com and Britten Treder, britten@realestateofficepros.com. Copyright© 2013 If you have questions or need help implementing the above tips please contact us at britten@realestateofficepros.com or (239) 810-4399

100% Profile: how to and what does it mean??

Can’t get your profile to 100%? Wonder what a 100% profile does for you? Well, aside from making you look and feel like you’ve accomplished something tech-related, your profile is actually an extremely beneficial tool for attracting new clients, especially referral clients. Reaching a 100% profile means that your agent profile on the website makes you look like a professional REALTOR® and gives prospective clients and other agents the opportunity to research you, find you on the web and decide if you’d be a good match for them.

Look at the two examples below, first an incomplete profile, then a 100% profile. Which agent would you choose to represent you?

sample incomplete profileScreen Shot 2013-10-04 at 10.49.02 AM

 

If you want to view your profile or see how you compare with the other agents in your office, go here to search for your office http://www.kw.com/kw/officesearch.html, select your office from the choices, then from your office home page, click on “find an agent.” You can search for yourself by name, or select “Click here if you would like to see all agents” to view all the office profiles and rate yourself against the other agents.

n.b. A popular misconception among agents is that profile completion is an indicator of website optimization or website completion. Your profile completion percentage has ALMOST NO effect on your websites. While the basic contact information (name, address, phone and email) will auto populate to your website in some areas, the other information is retained strictly for the profile page. It does not create social media links, registration alerts or IDX (property search); nor does it add your photo or service area, background, designations, team or slogan information to your sites.  In short, having a 100% profile does not mean that your websites are working.  

If you’d like to complete your profile on your own, or can’t figure out what you’re missing to complete your profile, check out this handy list of weights for the different fields in your profile white pages. Once all of the weighted fields are complete, you will have a 100% profile!

Weight Field Name
5% First Name
5% Last Name
0% Team Name
5% Street 1
0% Street 2
5% City
5% State/Prov
5% Zip/Postal
2% Country
5% Business Phone
0% Home Phone
5% Mobile Phone
0% Fax
5% Text/Carrier
10% Email
10% Image
5% Display for customers
0% URL
5% Biography
1% Languages
5% Specialties
5% Service Area
1% Slogan
0% Loss Mitigation Resume
1% Designations
3% Blog URL
3% Facebook URL
1% Twitter URL
3% Referral Notes
100%

The best way to make sure your existing technology is working properly and optimized is to attend tech classes at your office or contact the pros here at Real Estate Office Pros to set up your profile and both websites. The basic setup is only a one time fee of $100 and will save you a lot of hassle and frustration! Register online now and start making your technology work for you! Click here to register.

written by Britten Treder, Real Estate Office Pros

How to add Client Testimonials to your eAgentC website

Craigslist Post using Wolfnet IDX

ATTN: As of November 2013, Craigslist is no longer allowing the use of html code in its “for sale” and “housing” categories. As such, most of the information in this video is no longer applicable. We will keep you posted if Craigslist makes any further changes or allows html and links in posts again.

We will walk you through a step by step procedure to create a Craigslist post using a property listing from your Wolfnet IDX solution.

To get started, open 2 browser windows.

In one window, log in to Craigslist.  Decide on the type of post you will be creating and the city you will be posting in. I am making a new post that will appear in Fort Myers / SW Florida. You will be asked what type of post it is. Next, click on “Housing Offered.” Choose the category, “Real Estate by Broker.” Choose the location of the property, e.g. Collier County.

Now before we write the post, open window number 2. I will now do a property search in my eAgentc website for the MLS number of the property I wish to post. When you have the listing in front of you, you can decide what to write in your post.

In the Craigslist window, start with Posting Title, for example – “Stunning views from Pelican Bay.” Enter your specific location, e.g. Naples, Florida.

Now add a posting description for your property. You can simply copy what you have written in the MLS listing or create a new description. In the description, make sure you add a link to your website and a photo of the listing! Here’s how:

Still typing in the description box – type the following:

“To see complete property details click here”

Now for the link copy the next line of code and paste it in your description:

<a href=”http://www.mlsfinder.com/fl_mlsn/garykusher/index.cfm?action=listing_detail&amp;property_id=213007481“>http://www.mlsfinder.com/fl_mlsn/garykusher/index.cfm?action=listing_detail&amp;property_id=213007481</a>

Now you need to replace my listing with your listing and to do this we go back to the browser with the listing and copy the URL that will start with www.mlsfinder.com and replace it 2 times with the text in red above.

**If you’d like your Craigslist post to also include a link directly to your website homepage, you may create it in the same manner as above by replacing the red text (twice) with your website home page instead of the listing page.**

Now we want to add a photo, so let’s add some text like what I have below.

“Click on photo to see more photos!”

Now to add a photo we need to add a little more code and make changes to display your photo. Copy and paste the following text.
The line I highlighted in red needs to be the same URL that you just pasted above a few minutes ago. This will allow a customer to click on the photo and be directed to the listing. The code in green below needs to be the location of the image you want to display. The way we find that code is as follows; go to your listing and right click on the photo and then click “view image info” in Firefox or “properties” in Internet Explorer. Copy the URL of the image and paste it where I have the green lettering below.
<a href=”http://www.mlsfinder.com/fl_mlsn/garykusher/index.cfm?action=listing_detail&amp;property_id=213007481“><img src=”http://images.kw.com/listings/6/1/2/6123045/1366566966176__kwipfn01_0_.jpg” alt=”” border=”0″ hspace=”5″ /></a>

We are almost done, I suggest that you add a listing courtesy and contact information section like shown below.

“Listing Courtesy of Keller Williams Realty, Naples

Contact: Gary Kusher – Broker Associate”

Now we add the price, beds, bath, sqft, etc.

In the Craigslist window, click continue,

You can now add up to 8 images to the posting, I already added my photo using code so I will skip this area, click done with images.

You are done, if you need to edit the text or images you can or click publish.

You will now receive an email with a link to confirm the posting of the listing, once you accept it your listing will appear live within hours.

Your new Craigslist post will run for either 7 or 45 days depending upon where you are located, for details on length of post click here: http://www.craigslist.org/about/help/posting_lifespans

To view the Craigslist post referenced in the youtube tutorial and  created on 7/9/2013 click here: http://fortmyers.craigslist.org/col/reb/3924673020.html

To view the post created during the youtube tutorial click here: http://fortmyers.craigslist.org/col/reb/3932081666.html