• 239-298-6550
  • gary@realestateofficepros.com

Category ArchiveNews

May Newsletter

View the May 2014 Newsletter Online. Make sure you are signed up to receive our June newsletter!

YouTube for Real Estate

Put YouTube to work for you!

There are several ways you can harness the power of video. Of course, the most widely used is to create dynamic videos of your listings as a marketing tool, however, you can also create videos with other purposes: give an introduction to yourself or your team, talk about Real Estate news in your area, create a community tour, post video testimonials from past clients, encourage other agents to join KW in your downline or market to other agents for referrals.  You can view sample videos on many of these topics below.

When you have created your videos, make sure to embed them on your websites so prospects can find and view them easily. You can also add one video to your KW.com profile page; we suggest creating a “meet the agent” video for this purpose.

There are many companies who can create professional looking videos for you, including KWvideo.com However, you can also create relatively good videos yourself using your smartphone and a video editor like splice from your app store.

View select sample videos below:

A video by KW agent and team leader Jeff Northouse introducing himself and his services:

[youtube id=”jgeThs94Gu4″]

Here is the “meet the team” video of KW agent Mary Ellen Vanaken:

[youtube id=”-PaIaO9WOz8″]

Here is KW agent Maria Kadau addressing herself to other agents to collect referrals:

[youtube id=”8SpihElSx1k”]

A video by agent Bonita Crawford showcasing her listing:

[youtube id=”VUIGsJUDOh4″]

A community showcase video by Irvine and Beyond. This is a great way for new agents without listings or buyer agents to create a YouTube presence:

[youtube id=”8a88kN54R40″]

 

Need help adding your videos to your websites? The team at Real Estate Office Pros can help. Contact us for more information! Britten Treder 239-810-4399 or email me

 

Social Media for Real Estate

Facebook

Facebook business and personal pages are one of the most popular ways to connect with your friends, relatives and acquaintances and keep them posted about Real Estate in your area. Make sure you add links to your website in every post so that potential referrals and customers can view properties online. Tip: Post your new listings, just sold and Real Estate news to Facebook on a regular basis.

LinkedIn

Most realtors have a LinkedIn account but use it primarily to host their resume. While this is a great way to show everyone your background and experience, you can also use it to connect with other referral agents, investors and Real Estate professionals like mortgage brokers, lawyers and insurance agents. Tip: Join groups on LinkedIn like your college circle, investors group or Real Estate professionals group and post regularly on topics such as Real Estate News and listings.

Pinterest

Pinterest is a great place to create creative and informative boards about buying, renting or selling, staging, interior design and household tips. Use it to showcase what you’re about and post pictures of your marketing materials to give potential sellers a chance to see how hard you will work for them! Read this informative article from Realtor Mag for more tips.

Twitter

Though tweets must be short and sweet, you can fit some great newsworthy information in a tweet. Make sure to always include a link to your site or a page on your site if you’d like to show your new listings or just sold properties. Tip: use hashtags like #realestate or #”yourareaname” to target specific groups with your tweets. Read this informative article for more information.

Google+

Similar to Facebook and integrated with chat to most gmail accounts, you can post news, information, listings and marketing and easily add contacts from your email to your google+ circles.

YouTube

This is a great way to get your visual tours, information about yourself and Real Estate news videos out to the public. Tip: make sure you embed your videos to your website so that potential clients can find and watch them easily. We suggest creating a page on your website for each of your listings with information, a link to the listing and a youtube video of the listing. This is also a great way to show sellers that you are serious about marketing their properties.

Remember that whichever social media you choose to focus on, it is worthless unless you are regularly posting and connecting with your audience; you have to be social in order to effectively profit from social media. Also remember to always include links to your website/s in your posts to increase SEO value and help potential clients find you online.

Want to know how to add social media links or real-time twitter and Facebook feeds to your website? The team at Real Estate Office Pros can help. Contact Britten @ (239) 810-4399

Search Cities in eAgentC

Available Search Areas in eAgentc

Want to customize the search results available to customers on your eAgentC site? The following will show you how to customize your search and exclude certain areas from the search feature on your eAgentC site.  

You can set your search feature to exclude minor cities that are hundreds of miles away if you don’t serve that area and don’t want to deal with referrals to those areas. You can also set the default search to restrict search results to a minimum price range if you are a luxury agent, remove certain types of properties or choose to include pending properties in search results.

Here’s how:

Log in to your eAgentC admin tool from mykw. Once in the eAgentC website administration tool, select  “4.4 Wolfnet Back Office.” Click the button to log in to Wolfnet.

Select “Default Search Settings” from the left side navigation. Depending on your MLS, the options on the page will differ but usually you will see a section called “All Counties” and another called “All Cities” with options for price, status and type of property.

Now look at the list of cities or counties and highlight any that you want to remove from the public search on your website, click the arrows to move those names to the right under the restricted box. Make sure that the little circle marked “exclude” is selected.

Once you have made your selections go to the bottom and click update. Wait a few minutes and check your eAgentc website and those names should no longer appear. Now when a customer does a search, they will only be searching in cities with listings and areas you chose to allow.

As a side note, if you are in a large MLS and there is a major city in your search but it is too far for you to cover personally, we suggest that you leave that city in your search and find a reliable KW agent to refer those customers to.

Written by Gary Kusher Feb 2014

Need assistance with setting up your KW websites and profile? Contact Britten at 239.810.4399

Using Forms with Google Drive

With the new Keller Williams® and Google® partnership, associates using their @kw.com email address have gained access to Google Apps for Business including Google Drive. (Personal gmail accounts also have access to Drive)

Besides the great sharing tools opened up with Google Drive, like sharing spreadsheets, documents and slideshows with your team or with your clients, one tool that I have really enjoyed has been Google’s easy forms.

Using the form creation tool, you can create an open house evaluation and then either print it out for use at the open house, embed it on your real estate website, email it to prospective buyers who visit the open house (this is a great way to get contact information!) or in my preferred method,  ask the questions of each visitor and fill out the form yourself directly on your computer or iPad at the open house. This is a great way to open conversation about what the buyer is looking for, gauge readiness to buy and qualifications and make appointments to show homes with potential buyers.

If you choose to print out the form, make sure to add a call to action for your mobile app!!

Here is a sample form:

Screen Shot 2013-11-07 at 10.23.20 AM

Forms completed online are time stamped and answers to the survey questions are tracked on a spreadsheet in Google Drive. Once the open house is finished and surveys are completed, you can quickly view comments and answers to the questions. You can also share the data with your team, the listing agent on the open house (if it’s not you) or even your sellers. Most sellers appreciate honest feedback and potential buyer answers to questions about pricing, perceived value and staging of the home can help you to get price adjustments and minor repairs approved by your sellers.

Screen Shot 2013-11-07 at 10.46.23 AM

 

You should not use Google forms to share any private, personal information or passwords.

Britten Treder November 2013

Real Estate Office Pros

How to create eEdge Marketing Campaigns

Haven’t gotten your Marketing Campaigns ready to go this holiday season? Whether you’re looking to start a 12 direct 8×8 or 33-touch campaign to your contacts, the informative video below will give you some great tips and a head start on reaching out to your sphere of influence!

Britten Treder – November 2013

Real Estate Office Pros

Google Picasa

Do you need a simple free program to edit your photos?

Here are just a few of the things you can do with Picasa:

– Ever had a hard time finding a photo on your computer? Picasa can search every folder in your computer and then organize them for you, making photos easy to find.

– Editing photos is a snap, you can crop, straighten, retouch colors, add text on your photos, get rid of red eye and add special effects.

– Upload photos or logos to Picasa for easy cloud storage and use them in your websites via URL (especially eEdge which has no built-in photo storage) or your gmail signatures.

sidebyside

If you are ready to get started with Picasa,  click here to visit the Picasa site and download it for free!

IMG_0480

Written by Gary Kusher, November 2013

Real Estate Office Pros

Real Estate Agent Keeps Sellers Happy with ProShow

Video slideshows put “for sale” homes in the best light for top producing Realtors®

The Background

This top agent strives to make her sellers happy and she’s certainly doing something right. In the 25 plus years she has worked as a Realtor®, she has received countless awards and is consistently recognized as a top producer in the industry. She prides herself on low-key, no pressure service with the least amount of stress possible for her clients.

In 2010 she was looking for improved sales and marketing techniques for her website when her photographer tipped her off about ProShow Web – an easy-to-use video slideshow creation tool. The photographer thought that slideshows would complement her work style simply by helping the homes come alive and allowing viewers to discover them on their own. Dianna and her team reviewed the features and benefits and quickly agreed.

The Results

Since working with ProShow Web, this top agent has noticed her sellers are even happier than they were before. Slick, impressive slideshow tours of listings make clients feel they’ll have the best opportunity to sell their home. Most of them say “Wow, the video helps emphasize the great features and style of our house!”

Because the product is so easy to use, anyone on her team can put together a slideshow and post it on YouTube or other social media platform. This has saved her countless hours.

Try ProShow Web free to create your own real estate videos >

Special offer for agents viewing this article on Real Estate Office Pros: You can receive a Special 10% off discount by emailing gary@realestateofficepros.com and asking for the ProShow web 10% off discount code.

This article was written by Amanda of Photodex’s marketing department.

E-mail Providers

Our goal as Realtors is to get more leads and not turn them away. So I ask anyone that uses an Earthlink email address to find another email service provider, WHY?

Agents who use Earthlink for email need to realize that there is an extremely strict spam blocker attached to their account. When a person writes an email to an Earthlink address, Earthlink checks to see if that person has a verified email with the agent. If the agent has never exchanged emails with this person before (i.e. the person is a new customer), the customer’s email will not go through.

Instead, the customer receives an email from Earthlink stating that the agent cannot see their email until they are approved and asking the customer for written justification of  a relationship with the agent.

Instead of jumping through these hoops, most times the customer will simply delete the email and find another agent to work with!

Avoid situations like this; use either a gmail or similar free account* or a business class email. You can buy business class email (one attached to your domain name) from companies like godaddy.com from $2.99 – $6.99 a month depending upon extra features.

*Please note that some free email addresses are generally considered to be less professional than others and choose your free account wisely. Hotmail, yahoo and aol accounts are typically seen as unprofessional or immature.

Written by Gary Kusher.

Add The Real Estate Mobile App to your Website

One way to promote your branded mobile app is to add a video to your website displaying the many features that the mobile app offers. You can add a video about the app, along with a link to the app on both your eAgentc and eEdge site. (To view the mobile app page created by Gary, click here: Kusher Realty Group Mobile App.) *Don’t forget that in order for the app to work, you must have your Wolfnet IDX activated.*

First, watch the video below to find out how the new App can revolutionize the way you do business, then read below to find out how to activate your mobile app, add a link to the mobile app on your website and embed a youtube video about the app’s features to entice prospective clients to download it.

 

beginner tip photo

Click here to watch a video tutorial on how to activate your mobile app and embed a youtube video about the mobile app on your eEdge and eAgentC sites.

 

Advanced Users: The mobile app runs using Wolfnet technology and can be found in your eAgentC admin tool in section 4.5 Mobile App. Activate the app, then add it to your site using either a link or a focus box. To add the video, simply copy and paste the code corresponding to the video play style of your choice (below) into the desired source page on either of your websites.

Code for Video: 

Code for Video with Autoplay:

 

You can add the video above to your eEdge site using the codes below. Simply use the html editor function on your eEdge homepage or on your custom page.

eEdge code: 

 eEdge video with auto play:

 

Need more help adding videos to your websites, branding your websites or adding SEO capabilities? Check out our available Tech plans and contact us at 239-810-4399