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Create Better Listings

Create Better Listings

How would you like your listings to stand out from the crowd, have more people view the listing and receive more calls??  Follow my suggestions and watch how many more leads come your way.

Usually, you put your listings in the MLS and fill in all the fields including the description field. You also add photos and virtual tours to the new listing. Now, it is time to change the way you treat your listing through the description, photos, virtual tours and websites.

1. Descriptions: We have to think about the description and how the buyer will read and understand it. When we enter a listing in the MLS and fill in all the different fields, we think we are done. This is only the beginning. Next, we have to proofread, add, make changes and more. Here is an example, I have seen listings of homes in the MLS that state the name of the community, the view, the floor of the condo, a list of amenities and so on. Then I look at that same listing on Realtor.com, Trulia, Zillow, and local websites to find that many of the important features are missing from these sites because of field differences between the MLS and the website. What I suggest to you is to add this important information into the remarks field and then visit these sites and add or change the description as needed. If you haven’t already, you should create your agent profile on sites like Realtor.com, Trulia and  Zillow in order to make the changes. Here is a simple description that has the needed information and also uses real estate keywords.

125 Vermont Rd, Estero
This beautiful condo is on the 15th floor of the Essex overlooking the Gulf of Mexico. The Essex is a terrific condo complex located in a gated golf community of Estero Grande, close to the beach, shopping and downtown. Community features include golf, tennis, private pool, doorman, security, underground parking, social club, fitness room, etc. The unit itself has a gourmet kitchen, upgraded appliances, tile floors, 2 balconies view beach views, 3 over sized bedrooms and 3 bathrooms. Keep adding more details that will make your listing stand out and finish with something like this; many more photos are available, floor plans are also available so please contact me.

2. Photos: you should be taking at least 30-40 photos of your listing and its location or community and community amenities. This is especially true for homes located in country club, golf, boating, vacation or waterfront communities. Clients don’t simply want to see photos of the kitchen, bathroom and bedroom; they want to see the neighborhood and community amenities as well. First you add the 20 or more photos in the MLS for your listing. Now, what you need to do is go to the other large websites like Zillow, Trulia and Realtor.com and change some of the photos to make the listing look different. On one website you may want to feature the kitchen, family room, dining room and show off the interior. On another site change the photos to feature the outside of the home or condo, feature the amenities and give a different view. Remember that different people react differently and have different interests. One person may be more interested in the views and location while another might be interested in the brands of the appliances. Today, most cell phones will take high enough quality photos to do the job. While it is always best to hire a professional photographer or use a professional camera with HDR and a wide lens to take awesome photos, you can usually  do a good enough job with your own phone, given that you put some thought into staging. Click here to see some terrible, but funny MLS photos and get additional tips on how to stage your photo shoot.

3. Virtual Tours: similar to photos, these need to be changed up for the different websites and you should use branded tours when possible. While some websites force you to use non-branded tours, others – including your own website, can feature your branded virtual tour. You can also place this on YouTube, link it to Facebook and more.

4. Websites:  On your personal website, you can promote your listings on your home page, link to extra photos, add a slideshow, a YouTube video or virtual tour, and display a google map to show the location of the property. Write a lot of content for your property on your website. You should also write more about the community with all of its features. Add information about local shopping, beaches, mountains, scenic areas, dining and more. Remember that the buyer may have never been to this area before so give them the total experience.

The tips above are also useful when working with Craigslist. The same listing can be promoted in several different ways in several different Craigslist Ads. For example, if you have a listing in a coastal golf and country club community, create ads geared to the interests of different potential buyers: the avid golfer, the social butterfly, the beach-goer, etc.

Listings are more then just a quick write up to enter them in the MLS. The more time you spend writing a great description with photos, the better reaction you will receive from buyers and sellers.



All content was created and written by Gary Kusher, Gary@garykusher.com and Britten Treder, britten@realestateofficepros.com. Copyright© 2013 If you have questions or need help implementing the above tips please contact us at britten@realestateofficepros.com or (239) 810-4399

Gary Kusher