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The importance of a great domain name

The importance of a great domain name

The importance of a great domain name!

The domain name you choose for a your real estate web site can have a huge impact on the way that humans and search engine spiders perceive it. Some real estate agents may own one domain name while others may own several to cover the many areas or services they offer.

A domain name is a website address or URL. For example, www.naplesfloridahomesforsale.com or www.johnsmith.com or www.sandiegodreamhomes.com

Now that they are much easier to obtain, it is hard to take any site that does not have its own domain name very seriously. Without a domain name, a real estate company or agent is likely to be passed off as amateurish or seen to want to cut corners to save money. If you have a web site and you still haven’t purchased a domain name for your website, then you might want to think about getting one!

Many domain names start at $9.95/year and most cost less than $20.00/year. Check¬†www.godaddy.com to find out what’s available.

Every agent receives 2 websites with default web addresses:

1. An eEdge website from Market Leader with the default URL or web address myname.kwrealty.com

2. An eAgentc website from Wolfnet with the default URL or web address myname.yourkwagent.com

You may choose what wording to use in place of “myname” so your Website could be located at johnsmith.yourkwagent.com or floridahomesforsale.kwrealty.com These are the website addresses which you would put on your business cards. However, if you would prefer to have a more personalized domain name, you may purchase 2 domain names from companies like www.godaddy.com or www.hostgator.com and attach them to your websites.

As many domain names as you like may be forwarded to the same website. For example, www.foreclosuresnewyork.com,  www.luxuryhomesnewyork.com and www.johnsmith.com could all be the same website!

How to choose a great domain name!

Make it either memorable or heavy in key words

A great domain name is one that people can remember, because if your visitors can remember it, they are more likely to come back. For example, www.dreamhomeschicago.com and www.JoeBrown.com are easy to remember and easy to spell.

A great domain name also helps a search engine decide whether or not to return your site in a search query. For example, a site named www.LosAngelesBob.com is too vague and doesn’t mention Real Estate while www.homesforsale.com doesn’t specify your location but would be great for country wide referrals! Try to imagine the search terms a prospective buyer or seller in your community might enter into google or bing and create a website name from those terms.

If you do not already have a real estate name selected for your site, then it is often a good idea to make your domain name solidify the branding for your site and/or promote the specific services you offer. If you’re a foreclosure expert, try www.MurrayTNforeclosures.com or for a team www.TeamJameson.com Tying your site name to the domain is just one way you can help your visitors remember how to find you again.

Tips for choosing the most memorable domain name.

  • keep it short and easy to spell.
  • make use of keywords or popular real estate search terms whenever possible like yourcityhomesforsale or yourcityrealestateforsale.
  • generic terms like real estate or homes for sale usually appear higher in searches, but they also have more competition.
  • the more unusual but familiar sounding a domain, the better.
  • incorporate search terms that you think a visitor to your site might enter into a search engine.
  • the best domain names give an idea of what your site is all about before the potential client even sees the site itself. Ask yourself: if you were searching for real estate on Google, would you choose your domain name over others that are returned?

If you have subdivisions or genres of real estate which you farm, buy additional domain names relating to those areas of expertise like www.theOaksHomesforSale.com or www.TampaGolfRealEstate.com

One of the major problems in trying to promote a specific domain name is that in general, people (or sometimes browsers) assume that they end in a .com. If your site uses a domain other than a .com, then you may want to make the domain your site identity, otherwise you could have your visitors remembering the domain name but not the extension and going to a related site that isn’t your own! Other endings worth consider are .biz .net .us .info as long as you promote them.

Domain Branding

If you purchase your domain with the intention that it will become the brand that you promote, then it is worth spending the time in promoting it everywhere. Purchasing the domain name is just the first part of domain name branding. The next step is to place that domain name on everything from your email, business cards, all marketing (including 33 touch and 8×8) and maybe even on your car!

Take my Listing Seriously: Buying a domain name to promote a specific listing

The expanded form or “long tail” version of a domain name works great with listings. Lets say you have a property located at 125 Harrison Street, Dallas TX. Do not buy a short domain name that someone has to figure out like www.harrisonhome.com, instead purchase a name like www.125-harrison-st-dallas-tx.com and point it to the same page as your listing. Once the sale is made you can even give the domain name to the new owner as a gift so they can show their friends where they live.

Never too Late

Competition for domain names is higher than ever since the average price of a domain is under $15.00. It may even take you a few hours to find the right name or names for your sites. Start looking today and see if your domain name is available!

I have a domain name, now what?

The website you purchased your domain name from should be able to offer you online support and assist you in setting up your domain names.

If you need additional support in setting up your websites or want to make sure that your domain names are optimized, click here to take a look at our Website Tech support packages which all include domain name support.

Gary Kusher

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